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Updated: Jun 3, 2023

Advantage Solutions Inc. is a leading sales and marketing solutions provider in the United States. The company helps consumer goods manufacturers and retailers to improve their sales and marketing performance by providing a range of services, including marketing strategy, data analytics, merchandising, and retail execution.

Founded in 1987, Advantage Solutions has grown to become a leader in the industry, with over 50,000 employees and operations in over 50 countries. The company's focus on innovation and technology has allowed it to develop a range of cutting-edge solutions that help its clients to stay ahead of the competition.

One of the key strengths of Advantage Solutions is its focus on data analytics. The company has developed a range of proprietary tools and platforms that help its clients to analyze consumer behavior and market trends. This information can be used to develop more effective marketing strategies, optimize pricing and promotion, and improve overall sales performance.

Another key strength of Advantage Solutions is its expertise in retail execution. The company works closely with its clients to develop and implement in-store merchandising and promotional programs that help to drive sales and increase brand visibility. Advantage Solutions' experienced teams work with retailers across the country to ensure that products are effectively displayed and promoted, and that sales are maximized.

Advantage Solutions has also demonstrated a commitment to sustainability and corporate responsibility. The company has developed a range of initiatives and programs that help to reduce its environmental impact, including energy-efficient lighting and HVAC systems, water conservation programs, and recycling initiatives. Advantage Solutions also supports a range of charitable organizations and community initiatives, reflecting its commitment to making a positive impact in the communities in which it operates.

In recent years, Advantage Solutions has made several strategic acquisitions that have helped to expand its capabilities and increase its global reach. The company's acquisition of Daymon Worldwide in 2018, for example, helped to strengthen its position as a leading provider of sales and marketing solutions for consumer goods manufacturers and retailers.

Advantage Solutions is a company that is dedicated to providing innovative, data-driven solutions that help its clients to improve their sales and marketing performance. With a focus on technology, retail execution, sustainability, and corporate responsibility, Advantage Solutions is well-positioned to continue to grow and provide top-quality service to its clients across the globe.

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