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What are landing pages?

Updated: Feb 6

A landing page is a standalone web page that a user is directed to after clicking a link, typically from an online advertisement or search engine result. The purpose of the landing page is to convert the visitor into a customer by providing information and a call-to-action (CTA) that is relevant to the link or advertisement that the user clicked on. Landing pages can also be used for other purposes, such as collecting contact information or building an email list.



Give an example of landing page.


An example of a landing page might be a website that sells a specific product or service. If the company were running a Google AdWords campaign to promote a new line of laptops, they might create a landing page specifically for that product line. The landing page would provide detailed information about the laptops, such as their specifications, features, and pricing. It would also include a call-to-action (CTA) button, such as "Buy Now" or "Learn More" for visitors to click on to purchase or find out more about the laptops.





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