What are backlinks?

Backlinks, also known as "inbound links" or "incoming links," are links from one website to another. They are important for search engine optimization (SEO) because search engines like Google use them as a way to measure the popularity and authority of a website. The more high-quality backlinks a website has, the more likely it is to rank well in search engine results. Backlinks can be obtained in a variety of ways, such as through content creation and link building strategies.