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The most successful advertising campaigns of all time

Updated: 5 days ago

Some of the most successful advertising campaigns of all time include:

  1. "Just Do It" campaign by Nike, which began in 1988 and is still in use today. The slogan and campaign helped establish Nike as a leading global brand.

  2. "Think Different" campaign by Apple, which ran from 1997 to 2002. The campaign helped establish Apple as an innovative and forward-thinking company and played a key role in the company's resurgence in the late 1990s.

  3. "I'm Lovin' It" campaign by McDonald's, which began in 2003. The campaign is credited with helping to reverse the company's decline in sales and reinvigorate the brand.

  4. "The Happiest Place on Earth" campaign by Disneyland, which began in the 1950s. This campaign helped establish Disneyland as the premiere destination for family entertainment and helped solidify the brand's position as a cultural icon.

  5. "Melts in Your Mouth, Not in Your Hands" campaign by M&M's, which began in 1954. This campaign helped make M&M's one of the most popular and recognizable candy brands in the world.

  6. "Can You Hear Me Now?" campaign by Verizon Wireless, which ran from 2002 to 2011. The campaign, which featured a spokesman walking around cities and saying the phrase, "Can you hear me now? Good," helped establish Verizon as a reliable and dependable wireless carrier.

  7. "The Quicker Picker Upper" campaign by Bounty paper towels, which began in the 1970s. This campaign helped establish Bounty as the leading brand of paper towels, and helped define the category of quick-absorbing paper towels.

This is not a comprehensive list and there are many other great examples of successful ad campaigns. These are some of the most well-known, iconic, and long-lasting campaigns that had significant impact in the industry.

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