In a bold financial move, Rumble, the popular video-sharing platform, has just announced a significant investment of $17.1 million into Bitcoin, acquiring 188 Bitcoins at an average price of roughly $91,000 per coin. The transaction, revealed earlier today, March 12, 2025, marks a key step in Rumble’s ongoing strategy to integrate cryptocurrency into its corporate treasury.
The company, listed on NASDAQ under the ticker RUM, says this purchase is designed to serve as a hedge against inflation while strengthening its ties to the rapidly evolving crypto market. Rumble’s leadership sees Bitcoin as a valuable asset that resists the dilution plaguing traditional currencies—a sentiment echoed by CEO Chris Pavlovski, who has previously championed the platform’s crypto ambitions.
This isn’t Rumble’s first foray into Bitcoin. The investment fulfills a plan laid out late last year to allocate up to $20 million into the digital asset, a strategy bolstered by a massive $775 million injection from Tether, the world’s leading stablecoin issuer, in December 2024. With this latest buy, Rumble is nearly at its initial Bitcoin target, signaling confidence in the cryptocurrency despite recent market volatility—Bitcoin is currently trading around $81,633, leaving Rumble with a paper loss of about $1.77 million.
Rumble’s move mirrors a broader trend among corporations, with over 70 publicly listed firms now holding more than 650,000 Bitcoins collectively. From MicroStrategy to Marathon Digital, companies are increasingly viewing Bitcoin as a strategic reserve asset. Pavlovski hinted at future innovation, too, suggesting features like Bitcoin tipping for creators could soon enhance Rumble’s platform. 17GEN4.com
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