First Lady Melania Trump Steps into Hollywood: Launches Production Company and Teases Self-Titled Documentary

Washington, D.C. — November 28, 2025

First Lady Melania Trump revealed her latest entrepreneurial leap Friday: the launch of her own film production company, Muse Films, alongside a highly anticipated documentary bearing her name set for theaters next month."PRESENTING: MUSE FILMS. My new production company. MELANIA, the film, exclusively in theaters worldwide on January 30th, 2026," Trump posted on X, formerly Twitter, capping off the message with a dramatic 10-second teaser video featuring the company's black-and-silver logo pulsing to orchestral swells. The move marks her boldest independent venture since returning to the national stage alongside President Donald Trump's second term, transforming her poised public persona into a full-fledged creative force.

The self-titled documentary, executive produced by Trump herself, promises an "unprecedented, behind-the-scenes look" at her life, focusing on the frenetic 20 days leading up to the 2025 presidential inauguration. Promotional glimpses suggest a narrative centered on her orchestration of the event's logistics, the setup of the First Lady's office, and her subtle guidance of the Trump family through their reentry into the White House spotlight. Brief appearances by the president and their son, Barron, are expected, though insiders emphasize the film's laser focus on Melania's personal responsibilities and daily rhythms— from policy initiatives to private reflections.

Backed by a staggering $40 million licensing deal with Amazon MGM Studios, the project is slated for an exclusive theatrical run before streaming on Prime Video. Reports indicate Trump stands to pocket a substantial 70% of the payout, fueling speculation about Muse Films' role in future endeavors, including a potential companion docuseries. The deal reportedly crystallized over a Mar-a-Lago dinner with Amazon founder Jeff Bezos and his wife, Lauren Sánchez, in the heady aftermath of Trump's election victory.

The name "Muse" carries a poetic nod to Trump's past: It echoes her Secret Service codename from the first Trump administration, a subtle tribute to her modeling roots and enigmatic allure. Yet the launch hasn't been without controversy. Director Brett Ratner, attached to helm the film, brings a cloud of 2017 sexual misconduct allegations from multiple Hollywood women, with buyers reportedly informed upfront that his involvement was non-negotiable. Critics have also raised eyebrows at the timing, viewing Muse Films as the latest in a string of Trump family enterprises intertwined with political power—echoing the revival of The Apprentice on Prime Video earlier this year.

Online reactions have ranged from celebratory to satirical, with social media users dubbing it a "remake of Pretty Woman" or questioning its place in the pantheon of first-lady pursuits. Supporters, however, hail it as a empowering pivot for the multilingual former model, who has long championed causes like children's welfare and online safety through her "Be Best" initiative.

As the January premiere approaches, Muse Films positions Trump not just as a figurehead, but as a mogul in the making. In an industry increasingly shaped by political star power, her debut could redefine the role of first lady—proving that grace under pressure extends from the Rose Garden to the red carpet. Whether Melania captivates audiences or sparks debate, one thing is clear: The former Slovenian immigrant is scripting her own Hollywood ending.

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