'Cheap Fakes' Third newsroom at the Washington Post?

The Washington Post's new CEO, Will Lewis, has been discussing plans for a "third newsroom," which is intended to focus on new revenue streams and audience growth. This initiative is part of Lewis's broader strategy to address the financial challenges faced by the newspaper and to adapt to the changing media landscape.

Lewis's plan for a "third newsroom" is not entirely clear, but it appears to involve creating a separate division within the organization that will focus on innovative approaches to journalism and audience engagement. This could include exploring new formats, platforms, and business models that are more responsive to the needs and preferences of modern audiences.

One key aspect of this strategy is Lewis's emphasis on the importance of social media and meeting audiences where they are. He has been critical of the Post's handling of social media and has suggested that the "third newsroom" will be more attuned to the opportunities and challenges presented by these platforms.

Lewis's background and previous experience provide some clues about his vision for the "third newsroom." Before joining the Washington Post, he was the CEO of Dow Jones, where he oversaw the Wall Street Journal and other publications. He has a reputation as a digital innovator and has been outspoken about the need for media organizations to adapt to the changing media environment.